Category Archives: Uncategorized

Unpublished essay: The Value of In-Betweenness

More than 2 years ago I was asked to write an essay about forms of collaborative knowledge sharing, and especially about the role of a media lab, namely Kitchen Budapest, in this space.

Media lab is a device to work in the in-between.

The essay was meant for a book which, I suspect, will never make it to print. Therefore I uploaded it here. Enjoy reading! received first round investment

Exciting news!

The startup, that I have started with my friend Gergely Borulya received its first investment round.

Read the press release here. And don’t forget to sign up for our newsletter at to stay updated about the upcoming beta release.

TEDx talk next week

I was invited to give a short talk at TEDxDanubia about replicable formats of cooperation and why they matter.

Drop me a line if you’ll be around.

Details: 15 May 2014, Urania theatre, Budapest.

Talk at OpenStreetMap – OSGeo Hungary Meetup

This is the season of Meetups! I was invited to talk about The Format Project, my ongoing research project on techno-socio-cultural formats of cooperation and collaboration. The project includes OpenStreetMap and will feature an interview with OSM founder Steve Coast

See you at OpenStreetMap – OSGeo Hungary Meetup, 7 April 2014, 6pm, in Budapest. In Hungarian.

Talk at Community Managers Breakfast

I was invited by Janos Torok, a startupper friend at Piqniq, to give a talk about my community building activities. I will talk (probably in Hungarian) about one of my favourite topics: motivation architecture.

When: Tuesday, March 18, 2014, 8:00 AM
Where: Pulilab Kft. Andrassy ut 2. , Budapest (map)


MA Course: ‘Theory and practice of digital media’

I am leading a course as guest lecturer this spring at MOKK Centre for Media Research and Education of Budapest University of Technology and Economics.

The master students, mainly with a major in communication and media studies, will join and assist in the research of The Format Project.

2014 02 Format 02 technological formats.002

In the first lecture I touched upon the socio-political relevance of collaboration and cooperation methodologies. I highlighted that we need social systems that make people feel engaged and motivated to contribute to common good. Such systems have to be designed, often from scratch, and technology has both an inspiring and an enabling role in this process. Thus, experimentation with collaboration methodologies is extremely important as they model new ways of social co-existence, cooperation and collaboration.

Selected as one of top25 creative minds in Hungary

I was honoured to get selected by Kreatív as one of top 25 creative minds in Hungary.

Kreatív 12/2013

As always, the list of laureates makes any selection valuable. I was honoured to be listed along with former colleague/collaborator and long-time friend Adam Somlai-Fischer, CEO Peter Arvai, former director of National Theatre Róbert Alföldi, photographer Peter Hapak, movie director György Pálfi and Paris-based artist duo Société Réaliste… just to name a few. #proud

Drafting a communication protocol:

Those following my career know that I am deeply interested in the social, cultural and technological aspects of collaboration. This is why I did many co-creation projects; this is why I enjoyed coordinating projects at Kitchen Budapest where collaboration was the common baseline; and this is why we recently launched The Format Project.

Earlier this year, with a friend of mine, Gergely Borgulya, we started to brainstorm whether we could imagine a better tool for collaboration. Both of us rely heavily on tools for collaboration and communication. He works at Graphisoft as a software development project manager, I organised and curated plenty collaborative projects, like Subjective Atlas of Hungary, where effective tools are essential in making the process manageable and the project done. What we realised that even though we have several great tools at hand for collaboration, think of Google Docs, etherpad, wiki or even Sparkleshare or Dropbox, in the end it all comes down to one thing: email. Gergely receives 100+ emails every day, and I dare to expect that there is not a single project manager running below 50 emails per day. And email, as we all know, is painfully outdated.

Therefore we started to brainstorm and came up with an idea to create a new communication platform, or even protocol, that would blend collaborative features, like task and project management, with simple text messaging. We called it opp.

We pitched our idea at Startup Weekend Budapest to test our idea. We received great response on the very first day as 5 other participants, with backgrounds of design, business, project management and finance, joined us to elaborate on the project management aspects of such a communication tool.


The team: Bujdosó Attila, Borgulya Gergely (co-founders), Simonyi Balázs, Várhelyi Bence, Naffa Heléna, Nyáry Olivér, Oláh Bálint.

Our 7-member-strong team won the 2nd prize at the final pitch session on Sunday and got invited to the Global Startup Battle.


Happy after receiving the 2nd prize.

And that was when things speeded up. We entered the Global Startup Battle’s Champion’s Circle, hosted by Google for Entrepreneurs, and after few days we found ourself on the top (!) of the leaderboard. No, we are not fond of public voting contest, either. But suddenly, this position allowed us no other choice than to go for the contest and push it hard.

Today it is the last day of the voting, so if you want to help, make sure to vote at

But more importantly, check out our video on the link above and tell me what you think. And if you are interested, sign up for Now we only have to make it happen. screenshot


As part of The Format Project I lead a workshop next week entitled ‘Technology of Collaboration’. As a satellite program of Singularity University Summit Europe the workshop explores replicable collaborative practices: Kitchen Budapest recently launched The Format Project which aims to collect, study and present a … Continue reading


Kicking off The Format Project

I am very pleased that The Format Project, our new research project at Kitchen Budapest, is kicking off!

PechaKucha Night - map of worldwide spread

PechaKucha Night – map of worldwide spread
Data source:

Several of my former projects, PechaKucha Night Budapest, The McLuhan Wikisprint and Subjective Atlas of Hungary, adopted existing concepts or ‘formats’. Therefore I started to think of the role and adaptability of such formats in our increasingly networked, contemporary society.

The Format Project aims to collect, study and present a selection of collaborative formats, models and practices. It explores widely adopted practices of knowledge production, sharing and decision making. The project examines how these formats were born, how they work and how they help practices succeed and spread virally beyond their original contexts, locations and communities.

In the project we will study 40 cases from around the world. The cases will be presented on a website with text descriptions, interviews, visualizations and photos. Next to that we will shoot a short documentary movie featuring founders, initiators, adopters and users of specific formats as well as experts of the related fields.

The preliminary list of the formats to be featured in our study includes:

App StoreAirbnbCouchsurfingKickstarterFlattrRSVP, Binary decision making, Kittenwar, User rating, Upvoting, Restaurant DayCritical MassComplaints Choir, Flash Mob, Café PhilosophiqueBYOBBarCampLikemindGalaxy ZooThe Johnny Cash ProjectReCAPTCHAFallen FruitCrowdmapAtlas of VacancyOpen Street MapGithubWikiStack OverflowBook sprintInstructablesEtherpadNaNoWriMoStartup WeekendFablabCoworking spaceMedia LabHackerspace,  Subjective AtlasUse-ItTEDxMeetupDorkbotPechaKucha NightCreativeMorningsLange Nacht der MuseenOne City One Book.

Want to read more? Check the project page here.